Incentives can engage companies when the policy is voluntary.
Common incentives are:
- Lead by example (government, specially the transit agency should be the first to adopt a WTP)
- Performance recognition (e.g., an award that promotes peer-to-peer competition)
- Tax reduction (e.g., of municipal or state taxes)
Penalties for organizations that do not create or comply with a WTP can be:
- “Name and shame” (publicly disclose the organizations that are not complying)
- Refuse to license expansion of facilities
- Charge fines
Penalties are given for not complying with the policy, not for unreached goals and objectives, which organizations are urged to try harder to meet.