Learning Guide
September 21, 2020
Author(s): Guillermo Petzhold, WRI Brasil

How Cities can Engage Organizations in Improving Urban Mobility

September 21, 2020
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How Cities can Engage Organizations in Improving Urban Mobility

Although organizations cannot determine how employees commute to work, they can influence their travel patterns by implementing actions that foster the most sustainable ones. Such measures benefit organizations — potentially attracting employees that would not consider the job due to transportation challenges — cities and people.

In this unit, you will learn:

  • The benefits of Travel Demand Management (TDM) for organizations, their employees and cities.
  • How the public sector can foster organizations to take action toward improving urban mobility through a Trip Reduction Ordinance (TRO).
  • How a government authority can prepare a TRO and the main barriers to its success.
  • What a Workplace Travel Plan (WTP) is.

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