Introduction

How Cities Can Engage Organizations in Improving Urban Mobility

In this Learning Guide, you will learn:

• The benefits of Travel Demand Management (TDM) for organizations, their employees and cities.
• How the public sector can foster organizations to take action in improving urban mobility through a Trip Reduction Ordinance (TRO).
• How a government authority can prepare a TRO and the main barriers to its success. 
• What a Workplace Travel Plan (WTP) is.