Yellow Bicycle Project aims to create awareness on the need to lead an active and healthy life, and to encourage cycling, one of the most entertaining ways of physical activity. This project –realized by ETI and Active Living Association in Turkey- is a good case for a private and NGO collaboration on promoting cycling.
Yellow Bicycle Project began in the city of Eskisehir in 2014 and continued in Istanbul in 2015. Aiming to spread the “Activity” concept within the society through bicycle, the project focused on “Women” in Istanbul in 2015 and encouraged bicycling with the leadership of women. Project cooperates with “Bicycling Woman Initiative” created by bicycling women in Istanbul and underlines the “possibility” of bicycling in all fields of life.