How Cities can Engage Organizations in Improving Urban Mobility
Photo by Mariana Gil / WRI Brasil
Although organizations cannot determine how employees commute to work, they can influence their travel patterns by implementing actions that foster the most sustainable ones. Such measures benefit organizations — potentially attracting employees that would nto consider the job due to transportation challenges — cities and people.
In this unit, you will learn:
The benefits of Travel Demand Management (TDM) for organizations, their employees and cities.
How the public sector can foster organizations to take action toward improving urban mobility through a Trip Reduction Ordinance (TRO).
How a government authority can prepare a TRO and the main barriers to its success.