Although organizations cannot determine how employees commute to work, they can influence their travel patterns by implementing actions that foster the most sustainable ones. Such measures benefit organizations — potentially attracting employees that would nto consider the job due to transportation challenges — cities and people.

In this unit, you will learn:

• The benefits of Travel Demand Management (TDM) for organizations, their employees and cities.
• How the public sector can foster organizations to take action toward improving urban mobility through a Trip Reduction Ordinance (TRO).
• How a government authority can prepare a TRO and the main barriers to its success.
• What a Workplace Travel Plan (WTP) is.

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Author: Guillermo Petzhold, WRI Brasil

Editor: Mary Paden

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