Many cities have realized they cannot build themselves out of traffic jams by adding new roads and parking lots. An alternative is managing the demand for urban trips (called travel demand management). An interesting subset of demand management is to require companies to devise flexible ways to change how their employees commute.
In this Unit You Will Learn:
Why to reduce the demand for trips rather than increase the number and size of roads to accommodate more cars
Which strategies can make cars less attractive and/or more expensive to use them
How one type of demand management—a Trip Reduction Ordinance—works by influencing the way employees commute