SPECIFIC: define the goal with no ambiguity
MEASURABLE: a goal must have well defined ways of being measured
ACHIEVABLE: the goal must be reasonable
RELEVANT: it must be worthwhile in its context
TIME-BOUND: it must have deadlines for accomplishments
A good example may be:
- Reduce VKT by 35% over a 12-year period (intermediate goals: year 3 - 20%, year 6 - 25%)
When goals are quantified they become objectives that can be assigned to certain organizations.
The policy can stipulate common objectives for the whole city or vary them for different areas. For example, organizations in inner city areas with better access to public transport can have higher targets in reducing single-occupancy vehicle trips than those in suburban areas. Cities can also consider different targets in alignment with the available of non-motorized facilities as well.