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Introduction

How Cities Can Engage Organizations in Improving Urban Mobility

 

In this Learning Guide, you will learn:

  • The benefits of Travel Demand Management (TDM) for organizations, their employees and cities.
  • How the public sector can foster organizations to take action in improving urban mobility through a Trip Reduction Ordinance (TRO).
  • How a government authority can prepare a TRO and the main barriers to its success. 
  • What a Workplace Travel Plan (WTP) is.



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